How will the changes impact traffic?

    We have carried out detailed traffic modelling to understand how our proposals might affect journey times for general traffic, buses, cyclists, and pedestrians. Despite the sophistication of our traffic and reassignment models, all traffic modelling is only ever indicative; it is intended to give an idea of where the impacts of changes in journeys are most likely to be felt. It assumes that drivers have perfect knowledge of the network and choose their route accordingly.   

    Traffic modelling has been carried out to study the traffic impacts of the scheme at the busiest times of the day, the morning and evening peak hours. We would actively monitor and manage the road network following implementation to ensure impacts were balanced. To understand the impacts, we have assessed how London's roads would operate both with and without the proposed changes, considering population growth, committed developments and other road improvements. This allows us to isolate the predicted impacts of this proposed scheme from other changes which are not part of this consultation. Based on our modelling assessments for Cycleway 34 we believe the proposed changes between Shepherds Bush Green and Holland Park Avenue will not have significant impacts.

    For westbound traffic in both morning and evening peak periods, we expect to see reduced journey times due to traffic reassignment away from Shepherd's Bush Green, West Cross Route and Holland Park Roundabout. And more effective green time for Holland Park Avenue as a result of a significant reduction in traffic southbound through the roundabout – less exit blocking, and longer green times as it runs while the cycle crossing across the gyratory receives a green signal. The removal of a short flare lane on Holland Park Avenue is expected to have a minimal impact on congestion. Due to the number of bus routes, signal timings will be balanced to protect bus routes on this approach. Eastbound traffic journey times remain broadly similar in both peak periods. There are no major changes to traffic flows on Holland Park Avenue and no proposed network or signal changes here.

    For all bus routes traversing Holland Park Roundabout, reduced journey times are expected in the morning peak due to traffic reassignment away from Shepherd's Bush Green. The new eastbound bus lane on Uxbridge Road and a more efficient junction design at Wood Lane/Uxbridge Road, to be delivered this year as part of the connected C34 Wood Lane scheme, will also support improvements to bus journey times.

    How will the changes impact on shops?

    The two-way protected cycle lane will be between Shepherds Bush Green and Holland Park Roundabout in the middle of the road within the central traffic islands so should not have any impact on business loading requirements.

    Introducing walking and cycling improvements can bring a very positive economic benefit to local shops(External link) and the high street with increased retail spend of up to 30%.  

    We will also look to provide more cycle parking where needed to improve access to the shops.  

    Why have you chosen this area for this scheme?

    The area is at the highest level for road danger London-wide, and Holland Park Roundabout is a high priority for safety improvements as part of the Mayor’s Safer Junctions programme.

    In the three-year period to May 2023 there were 54 collisions (where we are proposing to build a section of protected cycle track and improve pedestrian crossings) resulting in 59 people being hurt, including 14 cyclists and pedestrians, six of them seriously.

    A protected cycle route here will also fill an important gap in the cycle network in this area, connecting to C34 to Wood Lane and C39 to Kensington High Street

    What benefits does this scheme aim to bring to the local community?

    We would improve safety by providing a protected cycle route connecting from the eastern side of Shepherd’s Bush Green and along the southern side of Holland Park Roundabout connecting to Holland Park Avenue.

    A fully protected cycle lane will give cyclists of all confidence levels a safe and direct route between communities on the east and west of this busy junction for the first time. 

    Making cycling a safe, attractive, and viable alternative to completing local journeys by car would help reduce congestion and improve air quality.

    We would also improve the crossing outside Shepherds Bush underground station and provide more footway space here to help pedestrians get around more safely.

    What is Vision Zero for London?

    Vision Zero represents our aim to eradicate deaths and serious injuries from our roads and make London a safer, healthier and greener place by 2041.   

    Major cities around the world are taking a stand to end the toll of deaths and injury seen on their roads and transport networks by committing to Vision Zero. London is at the forefront of this approach and the Mayor's Transport Strategy sets out the goal that, by 2041, all deaths and serious injuries will be eliminated from London's transport network. 

    Seven people tragically lost their lives while cycling in London in 2022. That is simply unacceptable. 

    It is neither inevitable nor acceptable that anyone should be killed or seriously injured when travelling in London. When we leave our homes each day, we should feel safe and confident about the journey ahead. 

    The proposals for a safer walking and cycling route between Shepherd’s Bush Green and Holland Park Avenue are part of the work we are doing towards meeting Vision Zero.

    When would the scheme be constructed?

    Whilst we cannot pre-empt the outcome of the consultation, we anticipate using the feedback we get to further develop and refine the scheme in 2024 before taking a decision with the London Borough of Hammersmith and Fulham later this year on starting construction.

    Why does the scheme stop at Holland Park Avenue?

    We previously consulted on proposals for Holland Park Avenue in 2019, these were not supported by RBKC at the time. We continue to work closely with the Royal Borough of Kensington & Chelsea  (RBKC) and are keen to develop proposals for safer cycling across the borough.